Fashion

River Island Spring 15 must-haves

Sun’s shining! Finally! While we’re all out and enjoying these days’ wonderful weather, let’s have a look at Spring/Summer15 must-haves.

The 70s trend is definitely back on catwalks this season. If you can’t afford designers’ collections, you’ll enjoy my selection of River Island items below. ūüôā

Tops

Bottoms

Dresses

Shoes and accessories

Best Instagram pictures of this weekend

Dashboutique

Dash boutique is now available online: http://shopdashonline.com/ – Today the picture below was posted: definitely in love with the Chanel bag!

Dash boutique

Makeup by Mario

Mario Dedivanovic creating the Anastasia Beverly Hills summer campaign look.

Mario Dedivanovic creating the Anastasia Beverly Hills summer campaign look.

Lipsy London

Lipsy added some pic from Coachella festival – and we love it! ‚̧

lipsy

Maison Valentino

Gorgeous bag from Maison Valentino SS15 collection.

V

Isabel Marant opens new pop up store in Paris

French fashion designer Isabel Marant announced new pop up store opening in Paris.

New Isabel Marant pop up store located in Paris is now open till January the 3rd.

IM 1

Isabel Marant Pop up show Palais Royal, Paris Source file: Isabel Marant

Go check out to discover SS15 collection before everyone else!

Location
168-173 Galerie de Valois
Jardin du Palais Royal
75001 Paris

Opening hours
Tuesday to Saturday 11am – 7pm

Giambattista Valli to partner with MAC for 2015

International fashion magazine Vogue announced a collaboration between italian designer Giambattista Valli and world known cosmetics brand MAC for Summer 2015.

Giambattista Valli teams up with canadian brand MAC for Summer 2015 collection. A range of five brightful shades has been created (see¬†above). This partnership intervenes as¬†Giambattista’s fashion house will celebrate 10th anniversary next year.¬†‚ÄúI‚Äôm very well known for dresses, no? And I thought it was very nice, the idea of dressing your lips,‚ÄĚ designer stated¬†in Vogue’s article.

It’s not MAC’s first collaboration – but¬†other partnerships involved singers, like Nicki Minaj or Rihanna (Viva Glamourous¬†still¬†available here), and not fashion designers.

MAC x Giambattista Valli will be available in summer 2015. Meanwhile, be sure to be ready for end of the year parties with MAC’s holiday collections here.

Kendall Jenner as Est√©e Lauder’s new face

American model Kendall Jenner is now¬†Est√©e Lauder’s new ambassador. Buzz of brand refresh?

kendall jenner and joan smalls

Kendall Jenner and Joan Smalls for Estée Lauder Рsource file: http://www.esteelauder.com

This was one of last¬†week’s biggest announcements in the world of fashion and cosmetics: 19 year-old American model Kendall Jenner has been chosen as Est√©e Lauder’s new ambassador. The Kardashian’s¬†half-sister’s model made her debuts¬†when she walked for Marc Jacobs‚Äô Fall collection. She then walked for¬†the Chanel couture show this summer and was featured in numerous fashion magazines.

More than just a superstar, she’s become a role model for millions of girls all around the world with¬†15 million followers on her Instagram account. Kendall also gave a short interview on Est√©e Lauder’s website.

So is¬†Kendall’s endorsement for the brand just a buzz for the cosmetics brand? Or does this mean a real brand refresh? It’s true that when one thinks of Est√©e Lauder (when I do think of it, at least), I would just NOT imagine the brand’s products for one second‚Ķ¬†Indeed, when thinking of Est√©e Lauder, the first words that come to my mind are: luxury, high quality, unaffordable and‚Ķ old!¬†In conclusion, I am not one of the marketing targets.

However, when I saw Est√©e Lauder’s campaign with Kendall, I thought it was very clever and part of the brand’s wish to refresh and attract young women like me. And looks like it’s working! On social media at least. Two days ago, Uk Daily Mail reported that Kendall Jenner had already “boosted Est√©e Lauder’s Instagram page by 50k followers”. Now the question is:¬†what is the impact this increase will have on Est√©e Lauder’s sales? To be followed!